Localization is one of those profession-specific terms that is used by translators and marketers alike. It refers to the process of adapting a product or content of media to the preferences, expectations and culture of a particular locale. And it’s very important, especially to our field. It isn't enough to simply translate something word for… Continue reading Translation and the Importance of Localization in Marketing
Tag: local knowledge
Tips for Finding the Right Translator
These days, searching for the right translator for your translation project is made easier by technology and the internet - instant searches can yield plenty of translation professionals with specializations relevant to your needs at the click of a button. But it can be challenging to figure out how to find the right translator for… Continue reading Tips for Finding the Right Translator