Business, Industry, translation

Translation and the Importance of Localization in Marketing

Localization is one of those profession-specific terms that is used by translators and marketers alike. It refers to the process of adapting a product or content of media to the preferences, expectations and culture of a particular locale. And it’s very important, especially to our field. It isn't enough to simply translate something word for… Continue reading Translation and the Importance of Localization in Marketing

language, word of the month

Spanish Word of the Month: Ojalá

Sometimes the sound of a word makes it beautiful; other times, its meaning makes it stand out. Whether you love the Spanish language for its flavours or you love it for its richness and depth, there are words that abound for all of us to savour. Like any language, Spanish has regional particularities and a… Continue reading Spanish Word of the Month: Ojalá