Business, Industry, translation

Translation and the Importance of Localization in Marketing

Localization is one of those profession-specific terms that is used by translators and marketers alike. It refers to the process of adapting a product or content of media to the preferences, expectations and culture of a particular locale. And it’s very important, especially to our field. It isn't enough to simply translate something word for… Continue reading Translation and the Importance of Localization in Marketing