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Business, Industry, translation

Translation and the Importance of Localization in Marketing

Localization is one of those profession-specific terms that is used by translators and marketers alike. It refers to the process of adapting a product or content of media to the preferences, expectations and culture of a particular locale. And it’s very important, especially to our field. It isn't enough to simply translate something word for… Continue reading Translation and the Importance of Localization in Marketing

language, translation

Spanish and Latin American Hand Gestures

As translators and especially interpreters know, not all language is verbal. And while it may not be true that 93% of language is non-verbal as past researchers suggest, non-verbal cues, gestures and tones still account for a lot of nuance when it comes to interpreting communications and messages between people. As a Spanish-language interpreter and… Continue reading Spanish and Latin American Hand Gestures

language, word of the month

Spanish Word of the Month: Ojalá

Sometimes the sound of a word makes it beautiful; other times, its meaning makes it stand out. Whether you love the Spanish language for its flavours or you love it for its richness and depth, there are words that abound for all of us to savour. Like any language, Spanish has regional particularities and a… Continue reading Spanish Word of the Month: Ojalá

language, translation

Are There “Untranslatable” Words in Spanish?

Languages are deeply rooted in the cultures from which they come and are even synonymous with them. Like cultures, languages are fluid and evolve through the people that use them and according to the circumstances in which they are found. A translator’s job is much more than exchanging some words for others: they are responsible… Continue reading Are There “Untranslatable” Words in Spanish?

language, translation

Amazing Facts about the Spanish Language

I might be a little biased but Spanish is easily one of the most amazing languages in the world. With a rich history, beautiful rhythms and deep-rooted meaning in unique vocabulary, Spanish is one of those languages that just flows and evolves in beautiful ways. It is alive and vibrant with the flavors of all… Continue reading Amazing Facts about the Spanish Language